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Russell Brunson discusses Emile Coué's groundbreaking work on autosuggestion, exploring how individuals can reprogram their subconscious mind by consciously choosing and repeating positive suggestions. He explains how Coué's method involves replacing negative thought patterns with intentional, empowering statements like "day by day in every way, I'm getting better and better," demonstrating how these techniques can be applied to personal development and persuasive communication.